Half a million euros in promotional campaign

From next July further, the proposals for tourist animation in the West Region - Portugal (Silver Coast of Portugal included), will emerge to the eyes of the Portuguese, especially in Lisbon and Oporto, an investment of "approximately half a million euros that could double by next year, with support from municipalities and private initiative", revealed Bernardo Trindade, secretary of state for tourism, while presenting the programme at the Municipalities Association of the West-AMO headquarters.

"Everything New at the West/The All-New West - a destination to Discover" is the motto of the campaign that will present the Portuguese with 36 events of the twelve counties of the Western Region of Portugal.

Among other changes, in promotional leaflets, is the cake of chocolate in a reference to the Chocolate Festival of Obidos, replacing other traditional sweets of the region, or the four wheel motorcycle next to a horse, the sea with a kite-surfer, golf, Wines and carnival.