
The former French international Bixente Lizarazu, the world champion in 1998 and European in 2000 for the national team of French football is the head star of a television ad that was recorded last week on the beach of Cova da Alfarroba, in Peniche.
Surrounded by kids of various national football clubs, Lizarazu, who left the competition early this year, appears to play the ball on the beach, when the group hears a noise and notes that this is a family that behind the dunes is a picnic and enjoy themselves with a kind of chocolate cream - the Danete, a product of French agro-food group Danone.
That is the story of the "spot" recorded over two days in Portugal and will only be shown on French television. A strategy that is not new in Danone, which has used Luis Figo to advertise the same product.
Six times winner of the Bundesliga for Bayern Munich, Lizarazu, who also played in Bordeaux, in Bilbao and Atletico de Marseilles, announced his farewell in 2006 four days after Zinedine Zidane did the same, but only left professional football on January 1 this year.
The passageway of Lizarazu by Portugal was very discreet.
The other athletes of the ad were chosen from football schools, because some participants had to show us that they knew how to play football. Salome, of ten years, is the only girl to show football skills. "She is a bit timid but is pleased to have been chosen," said mother, Maria Joao.
With executive producer of the Tagus Films company, contracted by the French agency Bollywood, the ad will last about twenty seconds.
The choice of Portugal for the recording of the ad was due to the fact that it is cheaper. The search of the place was made through the Internet and came to place the possibility of recordings taking place in Praia do Meco, option abandoned in favour of the beach Cova, da Alfarroba at Peniche (Silver Coast –Portugal), taking advantage of the long sandy peninsula of Baleal with the landscape to be lost sight of, and the existing dunes. The recordings took place outside the concealed area and far the eyes of the turists.
The production was supported by the City Council and the Capitania of the Port of Peniche, bringing together a "staff" of around 60 people.
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